'Embrace the Dadbod' | Eat the Frog Fitness

From their website: Founded by Bryan Clay and Joe Culver, Eat The Frog Fitness is a new fitness training concept born from decades of elite, science-based athletic training and expert knowledge of the fitness industry.

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Eat The Frog Fitness (ETF) was looking to run a short social media campaign for their 2019 Father's Day promotion titled 'Embrace the Dadbod'. The client had prepared some dad jokes and captions to be implemented into a Facebook header, boostable Instagram post, as well as several supporting Instagram posts. I executed the deliverables by utilizing ETF's brand assets as well as sourcing and editing stock images. The deliverables were then posted across the Facebook and Instagram pages of various ETF's branch locations.