Fossil - Fossil Q Smartwatches
Collegiate ECHO Marketing Competition
The challenge: create an integrated omni-channel marketing campaign to drive Fossil Q Smartwatches sales using all Fossil marketing channels including their website, retail stores, social media platforms, as well as a paid media strategy. Fossil wanted a two part campaign in the second half of 2018 with an intent and awareness phase from July - September (Lead Generation Period) and a sales phase from October - December (Lead Fulfillment Period).
Brainstormed the big idea Style in sync and designed/executed the creative on all platforms. Also designed and put together the final proposal and visual summary, as well as storyboarded, filmed, and, edited the commercial.
Social media/SEM mockups and agency logo design by Joe Snedeker.
Title Page
Objective and Opportunities
Conclusion
Title Page
Redesigned Landing Page & Proposed Style Quiz
Wearable Tech Landing Page
Question 1 of 8
Open
Wearable Tech Landing Page
30 Second Spot
Direct Mail Advertisement
Tin designs made in Blender, Illustrator, and Photoshop. Tins and watches 3D modeled, textured, and rendered, in Blender. Click here to see more on the 3D models.
Front
Front
Back
Back
Retargeted Email
Social Media & SEM
Lead Generation Period
Lead Generation Period
Lead Generation Period
Lead Generation Period
Lead Generation Period
Lead Generation Period
Lead Fulfillment Period
Lead Fulfillment Period
Lead Fulfillment Period
Lead Fulfillment Period
Lead Fulfillment Period
Lead Fulfillment Period
Title Page
Executive Summary
Media Tactics, ROI, and Conclusion
Title Page
Title Page
Objective and Opportunities
Conclusion
Title Page