The Franklin Institute
Game Masters: The Exhibition
Game Masters: The Exhibition is an exhibit showcasing the evolution of video games from arcade machines to virtual reality. The Franklin Institute in Philadelphia, PA was getting ready to host the exhibit from March 31st-September 3rd and came in as a mock client. The task was to create a campaign that would run the duration of the exhibit and drive people to purchase tickets.
Brainstormed the big idea 8 Bit and Beyond: Behind the Design. Also designed/executed the creative on all platforms, including editing of the commercial/radio spots and creation of agency logo (Hivemind Studios).
Commercial and radio scripts by Eli Silver