Mikawaya Mochi Ice Cream
The challenge: transform an advertisement with poor creative direction and design it into a reimagined campaign. The new creative captures the fun of Mikawaya's new mochi ice cream flavors by implementing quirky digitally illustrated characters and bright colors.
(Mochi ice cream originated in Japan and is a small, round confection consisting of a soft, pounded sticky rice dumpling (mochi) formed around an ice cream filling. It's delicious!)