Mikawaya Mochi Ice Cream

The challenge: transform an advertisement with poor creative direction and design it into a reimagined campaign. The new creative captures the fun of Mikawaya's new mochi ice cream flavors by implementing quirky digitally illustrated characters and bright colors. 

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(Mochi ice cream originated in Japan and is a small, round confection consisting of a soft, pounded sticky rice dumpling (mochi) formed around an ice cream filling. It's delicious!)