Vieux Carre Absinthe
The Philadelphia Distilling tasked art direction students to create advertisements for one of their many alcohol products.
Life is Art, Vieux Carre is the Inspiration speaks to the lifestyle of the daring artists and eccentrics who would partake in a glass of Vieux Carre absinthe.
This creative also pays homage to the art nouveau period in which absinthe grew in popularity. The ingredients that are actually used to make Vieux Carre decorate the art nouveau landscape alongside a circle of absinthe spoons. I created the graphics and typography using Illustrator and put the advertisement together in inDesign. The assets I made were then used to create an Instagram advertisement.
Photography of Vieux Carre bottle and Instagram ad put together by Sean Sanders